President & Chief Executive
addresses supporters on season ticket issues
It has been a very eventful two months for me in post with the transfer window, the release of our annual financial reports, an executive restructure and of course many great games producing some exciting performances. I did, however, want to write further to you regarding season ticket pricing for next season, which I know has been a major issue for some.
One thing that has become very clear to me even in these few weeks is that the juggling of Club finances, growing commercial revenues, retaining our best players, acquiring quality additions and retaining the cheapest season tickets in the league is not an easy task. We must though all have a desire and responsibility to ensure that Derby County is a thriving Club way into the future. The analysis on our ticket pricing for all groups has been a work in progress for more than 12 months and the underlying purpose was to achieve a fairer system, full of options. We understand that value is important to fans but also we have to balance the Club’s need to drive ticket revenues. It is a fact that Derby County is behind many of our competitors when it comes to what we generate from a season ticket yield perspective.
I have met with a number of independent fans, various Supporters Associations – including John Hemsworth who is the Chairman of the Derby County Supporters’ Clubs, the Rams Trust and the Disabled Supporters Association and conducted my own review during my time at Pride Park. Following that review, I can now confirm that the following changes will be made to the season ticket prices for the forthcoming season:
Seniors: We will stagger the increases over 2 seasons meaning that fans will just pay 50% of the increase next season before moving to the recently advertised price the season afterwards.
Disabled: We will cap the increases at Category D pricing (£300) but still offer the cheaper Category E pricing of £230. No disabled supporter regardless of where they sit within the stadium will pay more than £300 next season.
We will be contacting all affected supporters and for those fans that have already purchased a ticket, please contact the Digonex Ticket Office and you will be credited with the difference.
I hope that the above changes will be received positively. A lot of the past two months has been spent listening to the opinion of many supporters and on this occasion I feel these changes provide a better balance between the needs of the Club and our duty to the wider Rams community.
Moving forward, I firmly believe that we are in a strong position with some of the best players in the league rapidly maturing into a squad that with some quality additions in the summer will ensure a really exciting season.
Thank you as ever for your support.
Up the Rams!